With ALZ.org, I had the opportunity to oversee an ambitious, cinematic campaign, Music Memories, highlighting prominent musical artists who covered or wrote original songs to express their connection to Alzheimer’s and support for a cure. We produced 10 behind-the-music episodes, introducing each artist and featuring a performance of their song.

I directed episodes featuring Sting and Sharon Van Etten, and oversaw the entire campaign, including an ecosystem of multiple teasers, trailers, and cut-downs.