When LeBron James passed the torch of his landmark organization More Than A Vote to Nneka Ogwumike and a coalition of WNBA players, I led the hero film announcing this historic leadership shift, which debuted live during the WNBA All-Star Game broadcast and rolled out across social.

Alongside it, we launched a companion social campaign captured in real time with fans and players at the game. The handoff sparked widespread press coverage and fan celebration, solidifying More Than A Vote’s next chapter in the hands of women athletes.