I conceptualized and creatively led AT&T’s Route to Connection documentary, a long-form film that streamed on Amazon Prime. By telling the stories of three Amarillo residents and amplifying them through social, creator content, and a Tribeca premiere, we turned a hidden issue into a national conversation. The film not only drove 27.5M views and 559M earned impressions, but also delivered real-world impact—connecting 22,000 households and prompting AT&T’s $5B pledge to close the digital divide.