Google gave us a brief: Chrome is fast, F1 is fast, and rapping is fast. The theme of speed became a full-fledged challenge: could megastars Lil Yachty and Busta Rhymes rap as fast as McLaren driver Lando Norris drives?

Our campaign, MPH vs. BPM, came to life as an original song starring Yachty and Busta, an imaginative hero video, and an open verse challenge on TikTok, duetted by musicians Harry Mack, Baby Tate, and hundreds of TikTok users who organically jumped in to add their own verses.