NEVERENDING SUMMER WITH BRIGHTLIFE KIDS
Summer’s fun in theory, but for families it often means disrupted routines and new challenges. To raise awareness for BrightLife Kids, California state’s free mental health platform for parents and kids, we borrowed a family-friendly format: the 90s sitcom. With Alfonso Ribeiro—aka Carlton from The Fresh Prince of Bel-Air—as our star, we built a nostalgic world complete with a theme song, a show intro, and mini-episodes packed with actionable tips for parents navigating summer struggles.